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Award: Wood Pencil

Wood Pencil / Digital Marketing / Creative Use of Technology / 2019

The World Cup in Russia created a problem for Germany: how to combine working hours and game times because of the different time zones. How do you enable people to sit in meetings and still be able to follow the games?

The creative idea is based on the natural tendency to chew on the end of a pen while focussing. We combined this insight with bone conduction technology. When the pen touches the jawbone, the sound it produces is transmitted to the inner ear, so that only the person using it can hear it. The result is an undercover radio device inside a regular ballpoint pen.

  • Footballpen
  • Footballpen

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