• Loading…

No Need to Fly – Around the World in Germany

Award: Shortlist

Shortlist / Digital Marketing / Integrated Digital Campaigns / 2019

72% of Germans fly abroad for their holidays.
How do we make them consider traveling within Germany using German Rail? A side-by-side comparison: One side shows a foreign travel destination; the other a look-alike destination in Germany for just 19€. How do we give this idea relevance & attention on Facebook? With data and technology. First an algorithm found look-alike pictures. Then automated video-ads showed each person the real time flight price from their location to a travel destination they are interested in. Compared to the cheap fare of the look-alike travel destination in Germany.

  • No Need to Fly – Around the World in Germany

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again