• Loading…

Alexa Lifeline

Award: Shortlist

Shortlist / Digital Design / Service Design / 2019

Our brief was to give women a way to call for help during an escalating situation. 70% of these women will never contact the police, and usually have no way to use a phone to call a friend or family member for help during an escalating situation without further angering the abuser. We created The Alexa Lifeline – a chance for women to discreetly text for help by simply turning on music, a behaviour that already existed. Ultimately this turned an everyday personal assistant that's already within millions of homes into a potentially life saving device.

  • Alexa Lifeline

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again