• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Project Body Hair

Award: Wood Pencil

Wood Pencil / Creativity for Good / Advertising /Brand / 2019

Project Body Hair is a celebration of female body hair, wherever it is or isn’t.
For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all.

By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments.

  • Project Body Hair
  • Project Body Hair

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.