Help for Help
Award: Wood Pencil
Wood Pencil / Creativity for Good / Advertising /Not for Profit / 2019
Thanks to the internet everyone can find and give help. “Menschen fuer Menschen” uses this for an unconventional charity campaign that offers help by turning the tables: Ethiopians in need help Germans with everyday problems they search for on YouTube and Social Media. In these 'Helptorial'-videos, Ethiopians give personal advice & useful tips, effectively turning them into micro-influencers. Precise media targeting and content placement ensures users only see Helptorials actually relevant to them. At the end of each video, viewers can help Ethiopians in return, with a donation.
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