“Fear and Fantasy Festival” is Turkey’s first festival in its kind. The festival mainly focuses on screening movies, talk sessions and entertaining activities.
The brief was to create a cutting edge brand identity that would immediately grab the attention of the young audience and to create communication elements based on “Fear” and “Fantasy” notions.
All of these led us to create a campaign with an adaptable logo and a layout system in relation with the use of photography. Brand collateral is inspired by the creativity we have seen in the history of fear and fantasy genre films.
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