Rather than resist the shift from paper to screens, The New York Public Library wanted to meet people exactly where they already were: their phones. Introducing Insta Novels – the first ever digital library created by turning classic works of literature into Instagram Stories. We hacked Instagram to convert complete works of classic literature into long-form Instagram Stories. We didn’t just achieve the biggest increase in engagement @NYPL had ever seen, we changed the perception of a library from just a building with books to an institution that makes access to information at its core.
- Mother New York
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.