Rather than resist the shift from paper to screens, The New York Public Library wanted to meet people exactly where they already were: their phones. Introducing Insta Novels – the first ever digital library created by turning classic works of literature into Instagram Stories. We hacked Instagram to convert complete works of classic literature into long-form Instagram Stories. We didn’t just achieve the biggest increase in engagement @NYPL had ever seen, we changed the perception of a library from just a building with books to an institution that makes access to information at its core.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.