GO Etiquette Book
Award: Wood Pencil
Wood Pencil / Writing for Design / Writing for Printed Materials & Graphic Communications / 2018
In 2016, GO Transit launched the #etiquettefail campaign designed to improve etiquette on public transit. Continuing in the same vein, this book is the bible on public transit etiquette. Much of the content derives from riders out in the field and who voted for the worst offences in polls.
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