D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

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Samsung Galaxy S8: Times Square Takeover

Award: Wood Pencil

Wood Pencil / Spatial Design / Installation Design / 2018

For the launch of the Galaxy S8, Samsung wanted to show the boundless potential of a phone without edges. So the busiest place on earth was transformed into a stage for a magical encounter between an animated diver and whale. Over 40 digital billboards were synced over five blocks and 12 stories to a create a seamless ocean world.

  • Samsung Galaxy S8: Times Square Takeover
  • Samsung Galaxy S8: Times Square Takeover
  • Samsung Galaxy S8: Times Square Takeover
  • Samsung Galaxy S8: Times Square Takeover
  • Samsung Galaxy S8: Times Square Takeover
  • Samsung Galaxy S8: Times Square Takeover
  • Samsung Galaxy S8: Times Square Takeover

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