D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Car Curling

Award: Wood Pencil

Wood Pencil / PR / Use of Events / 2018

Black ice is a common cause of car incidents in Russia, and only 12% of drivers are fully insured. This campaign highlighted the frivolous nature of Russian drivers by staging 50 car accidents in two hours. Six cars and four teams competed in a curling tournament that uses cars instead of stones.

  • Car Curling
  • Car Curling
  • Car Curling
  • Car Curling
  • Car Curling
  • Car Curling

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again