Don't Get Sextorted, Send a Naked Mole Rat
Award: Wood Pencil
Wood Pencil / Integrated / Earned Media/Small Business (under 50 employees) / 2018
Sextortion is when money or sexual favours are demanded by threatening to share nude images. It’s grown 89% among teenage boys. To fight this serious crime, a de-shaming yet humorous approach was taken. One that involved asking teens to send naked mole rats – who bear an uncanny resemblance to male genitalia – instead of nudes.
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