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Back, Book or Cook? Word Games on Dyslexia

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Back, Book or Cook? Word Games on Dyslexia

Dyslexics often confuse words made up of similar looking or sounding letters. This awareness campaign saw the creation of fun information leaflets to show how the condition actually works. Each folded leaflet features three similar words such as 'Back', 'Book' and 'Cook'. By carefully positioning these around the folds, the reader can experience the resulting three-word mix-ups.


Awards

  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

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Credits

  • Client
    • Onaji Translation Services