LEGOLAND Florida’s brand strategy is to be the resort ‘built for kids to take the lead’. Yet during the car ride, kids have very little control from the backseat. This experience reinvented GPS for kids using Google Maps, creating an immersive adventure. The experience is mapped in real-time using Google data, adjusting to any changes in the route.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.