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Quest to LEGOLAND

Award: Wood Pencil

Wood Pencil / Graphic Design / Digital & Mobile / 2018

LEGOLAND Florida’s brand strategy is to be the resort ‘built for kids to take the lead’. Yet during the car ride, kids have very little control from the backseat. This experience reinvented GPS for kids using Google Maps, creating an immersive adventure. The experience is mapped in real-time using Google data, adjusting to any changes in the route.

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