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Chameleon

Award: Wood Pencil

Wood Pencil / Experiential / In-Store / 2018

Buyers of smart vehicles can pinpoint the exact colour they want, as communicated with this campaign. Technology captured the colours of the people walking past the car dealership and transformed the colour of the car to match, just like a chameleon.

  • CHAMELEON
  • Chameleon
  • Chameleon
  • Chameleon
  • Chameleon
  • Chameleon
  • Chameleon
  • Chameleon
  • Chameleon

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