The challenge for Moonpig’s rebrand was to combat market perceptions without losing its fun reputation or mass market appeal. The result? A new visual identity using a bespoke font that dispenses with the old cartoon pig logo and instead animate and adapts to various scenarios. App and social icons playfully reference a pig’s snout and TV advertising idents interact with the brand’s signature jingle.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.