Hotel Highway
Award: Wood Pencil
Wood Pencil / Branding / Brand Experience & Environments / 2018
Sleepdays is a new bedding manufacturer which has low name recognition and few stores. In order to drive awareness of both the brand and road traffic safety, it opened the world's first hotel for exhausted and sleep-deprived drivers. Cars were transformed into temporary guest rooms decked out with the brand's products, so drivers could get much-needed shut-eye.
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