• Loading…

Hotel Highway

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2018

Sleepdays is a new bedding manufacturer which has low name recognition and few stores. In order to drive awareness of both the brand and road traffic safety, it opened the world's first hotel for exhausted and sleep-deprived drivers. Cars were transformed into temporary guest rooms decked out with the brand's products, so drivers could get much-needed shut-eye.

  • Hotel Highway
  • Hotel Highway
  • Hotel Highway
  • Hotel Highway

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again