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Re-imagination of Chobani

Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Large Organisation / 2018

Chobani is the leading yogurt brand in the U.S., but had suffered from increased competition and consumer fatigue. The invigoration of the brand stemmed from the founder's fairytale-like belief that better food leads to a better world.

  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani
  • Re-imagination of Chobani

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