Original is Never Finished
Award: Graphite Pencil
Graphite Pencil / Branded Content & Entertainment / Fiction Film up to 5 mins / 2018
It's a myth to think that in order to create something original it can't have been done before. To prove that point, Adidas reimagined Sinatra's 'My Way' – the most overdone track of all time – into an original anthem that reminded everyone that doing it their way makes it their own. The spot rocked the Grammys before three new remixes were showcased by Snoop Dogg, MadeinTYO, and Desiigner.
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