Now in Fruit Flavours
Award: Wood Pencil
Wood Pencil / Art Direction / Art Direction for Press Advertising / 2018
In Thailand, Tic Tac is mostly known for its mint variants. With the addition of new fruit flavours, a new awareness campaign was called for. Playing on the reputation for freshness, the iconic logo was transformed into the leaf of the corresponding fruit.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.