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Premmie Proud

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Digital Platforms / 2017

When a baby is born, parents love sharing the news on social media. But if the baby comes prematurely, you won’t always hear about it. For the launch of their new premature nappy range, BabyLove wanted to change this. 
So we created Premmie Proud. Designed with the Miracle Babies Foundation and the world’s no 1. baby photo sharing app, BabyPics, it’s a new social initiative that encourages parents with premature babies to share their little miracle with the world. 
In the first three weeks, over 10,000 parents have used Premmie Proud to share their little miracle with the world.

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