Guangzhou Jinyi Cinemas (Guangzhou Haizhucheng Imax)
Award: Wood Pencil
Wood Pencil / Spatial & Experiential Design / Hospitality & Workplace interiors / 2017
Meteor is a shortlived but beautiful astronomical observation, representing filmmakers’ years of hard work behind movies.
In the lobby, long rectangular-cuboid decorations extend from the ceiling, mimicking the motion of a meteor shower. The cuboids point at two directions to enhance the 3D effect, the edges are slanted to create an illusion of speed.
Meteor shower is transformed into flat rectangular stones in the corridor. Meteor shower is portrayed in a unique way in each auditorium to surprise the audience.
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