• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…


Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns (National) / 2017

Gun by Gun is a non-profit group that crowdsources money to fund gun buy back campaigns. This empowers individuals to make a tangible impact on the safety of their communities by physically removing unwanted firearms from people’s homes.

In this spirit of tangible materials, we created posters and print ads that juxtapose the documentation required for positive events in people’s lives to the purchase of a deadly weapon. All of the events portrayed in the three executions are based on real stories. The ease of access to firearms in the United States is starkly shown in this way.

  • None
  • Documents
  • Documents
  • Documents

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again