An innovative product packaging that visually resembles a metal weight and makes clear at first glance the maximum weight each wall plug can hold. The greater its power, the bigger the respective packaging. And even this is held on the store shelf by an all-purpose wall plug. The result was a limited edition product offering two advantages at once: a unique look that stands out on the shelf and at the same time shows that every tradesman can still rely on the original from 1973 today.
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