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Thanks, 2016. It's been weird.

Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2017

To celebrate the year in music, and Spotify’s weird and wonderful community of fans and artists, we didn’t tell our story – we told theirs.

We searched the data and wrote open letters to the 3,749 Londoners who streamed “It’s the End of the World as We Know It” the day of the Brexit vote, the 1,235 guys in NYC who loved the “Girls Night” playlist, and the fan in LA who played “Panda” 4,454 times.

We ran 164 of these unique data stories in the exact neighborhoods where the listeners lived.

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