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Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Ambient / 2017

There are loudspeakers and hidden cameras located in the busiest metro station in the city.
Passengers are waiting for their train.

We set off our progressive sound programme that accurately reproduces the sound of the metro: the train approaching, the brakes, the doors opening, the doors closing, the train leaving the station.

Just like a ghost! Passengers could hear it but they couldn’t see it.
And at the peak moment of surprise and expectation, the legendary Ghostbusters sound track begins to play while the display panels in the station announce the remake of the film.

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