Drag, Drop and Go
Award: Graphite Pencil
Graphite Pencil / Media / Use of Online Advertising / 2017
Nowadays people travel to experience sports, arts and music live. According to recent UK report, 45% of live music audiences were music tourists and there were 9.5 million music tourists in the UK alone.
To target these people, we put Cheapflights payoff ‘Smart Search. Made Simple’ to the test by introducing a web banner that worked as an easy tool to search flights simply by dragging the image of the articles the user is reading into the banner to get the right ticket.
Engagement rate: 145% higher than the benchmark for other digital campaigns. 92% clicked through.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.