• Loading…

Drag, Drop and Go

Award: Graphite Pencil

Graphite Pencil / Media / Use of Online Advertising / 2017

Nowadays people travel to experience sports, arts and music live. According to recent UK report, 45% of live music audiences were music tourists and there were 9.5 million music tourists in the UK alone.
To target these people, we put Cheapflights payoff ‘Smart Search. Made Simple’ to the test by introducing a web banner that worked as an easy tool to search flights simply by dragging the image of the articles the user is reading into the banner to get the right ticket.
 
Engagement rate: 145% higher than the benchmark for other digital campaigns. 92% clicked through.

  • Drag, Drop and Go
  • Drag, Drop and Go
  • Drag, Drop and Go
  • Drag, Drop and Go
  • Drag, Drop and Go
  • Drag, Drop and Go
  • Drag, Drop and Go

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again