When it comes to cooking dinner, most people find new recipes to be intimidating.
To show people that getting creative in the kitchen can be deliciously simple, we created IKEA: The Cook This Page Parchment Paper Recipe Series.
We reinvented the recipe with a unique printing process, resulting in an interactive cook book. The recipes were printed on parchment cooking paper. The ingredient blanks were measured to size, making it easy for people determine how much sauce or salt to add. People fill in the blanks, roll it, cook it, and eat! The recipes incorporated IKEA food and kitchen items.
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