• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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The Nation's Bike

Award: Wood Pencil

Wood Pencil / Integrated & Collaborative / Earned Media/Large Business (over 500 employees) / 2017

The naval warship, INS Vikrant, was India’s first aircraft carrier. She played a decisive role in the historic 1971 Indo-Pak war. However, in 2014, the government made a decision to send this legendary warship to the scrapyard. This is when Bajaj Auto stepped in and procured INS Vikrant’s scrap metal, forged it and gave it a new life, in the form of a new motorcycle- the Bajaj V. Today, the spirit of the invincible INS Vikrant lives on through the Bajaj V, giving every Indian an opportunity to own a symbol of national pride. Making it well and truly the nation’s bike.

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