The Nation's Bike
Award: Wood Pencil
Wood Pencil / Integrated & Collaborative / Earned Media/Large Business (over 500 employees) / 2017
The naval warship, INS Vikrant, was India’s first aircraft carrier. She played a decisive role in the historic 1971 Indo-Pak war. However, in 2014, the government made a decision to send this legendary warship to the scrapyard. This is when Bajaj Auto stepped in and procured INS Vikrant’s scrap metal, forged it and gave it a new life, in the form of a new motorcycle- the Bajaj V. Today, the spirit of the invincible INS Vikrant lives on through the Bajaj V, giving every Indian an opportunity to own a symbol of national pride. Making it well and truly the nation’s bike.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.