• Loading…

The Nation's Bike

Award: Wood Pencil

Wood Pencil / Integrated & Collaborative / Earned Media/Large Business (over 500 employees) / 2017

The naval warship, INS Vikrant, was India’s first aircraft carrier. She played a decisive role in the historic 1971 Indo-Pak war. However, in 2014, the government made a decision to send this legendary warship to the scrapyard. This is when Bajaj Auto stepped in and procured INS Vikrant’s scrap metal, forged it and gave it a new life, in the form of a new motorcycle- the Bajaj V. Today, the spirit of the invincible INS Vikrant lives on through the Bajaj V, giving every Indian an opportunity to own a symbol of national pride. Making it well and truly the nation’s bike.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again