IKEA: Cook This Page
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Direct Mail / 2017
During an IKEA event, IKEA wanted store managers across Canada to show customers that getting creative in the kitchen can be deliciously simple. To inspire them, this kit was sent to them.
Inside, was the IKEA Cook This Page Parchment Paper Recipe Series. After trying it for themselves, they could create an event in their store for customers. The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it, and eat!
The ingredient blanks were measured, helping people determine how much sauce or salt to add. Each recipe incorporated IKEA food and kitchen items.
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