For this Avery Dennison’s label collection concept, White Studio’s inspiration were the great Discoveries of the New World, started by the Portuguese sailors in the 15th century. The team wanted to bring to the labels the excitement of the first contact of the European with the Atlantic and Pacific cultures. With that in mind, the team created a set of labels that use colour, shape and figure to express the wonder of such an encounter, highlighting each paper particularities.
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