The Human Rights Campaign tapped us to reimagine their 2016 annual report. Typically a full color, glossy text heavy brochure with a financial summary – annual reports are a forgettable item that rarely grabs the attention of donors – a risk that could not be taken in this current political environment. We used one color, custom typography and pacing to create impact and present the data in as direct a way as possible. An inexpensive and bold annual report that serves as a unique keepsake - compelling the HRC’s 1.5 million members to join the fight for equal rights.
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