Random House wants to promote the release of „Schottendisco“, a story set in the 80s disco-music scene. How to generate hype in the midst of thousand of new releases?
We create a reading sample which will relive all the flavor of the 80s music.
By just replacing the tape of old cassettes, we literally put our book on tape and bring back a very special ritual: to read the book customers have to put a pencil in the tape and turn it around, diving into a story they might have missed otherwise.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.