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The Book Tape

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2017

Random House wants to promote the release of „Schottendisco“, a story set in the 80s disco-music scene. How to generate hype in the midst of thousand of new releases?
We create a reading sample which will relive all the flavor of the 80s music.
By just replacing the tape of old cassettes, we literally put our book on tape and bring back a very special ritual: to read the book customers have to put a pencil in the tape and turn it around, diving into a story they might have missed otherwise.

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