The Study of Human Being
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Posters / 2017
The Dentsu Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for the Dentsu Advertising Awards 2016 Exhibition. Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.
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