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Thinking out loud

Award: Graphite Pencil

Graphite Pencil / Graphic Design / Catalogues & Brochures / 2017

Anna Bonny offers unique lingerie for women who decide to go flat. Their garments are a celebration of acceptance, a new option post-mastectomy.

The catalogue presents different garments while trying to acknowledge the reader that she is in charge of her body. Non-reconstruction is also an option.
The language developed is quite unique in the breast cancer field: it tries to connect with its reader in an uncommonly suggestive way. The metaphor contained in the binding solution chosen for this brochure, is a clear example for that.
Beauty exists in far more shapes and forms than symmetry.

  • Thinking Out Loud
  • Thinking out loud
  • Thinking out loud
  • Thinking out loud

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