• Loading…

The Conscious Crossing

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2017

The more often pedestrians use the same rail crossing, the more likely they are to become complacent and walk onto the tracks without checking, particularly at crossings where expensive warning systems can’t be installed. The Conscious Crossing interrupts this over-familiarity by continually changing the crossing environment. The cost-effective set of gates can be reconfigured an infinite number of times, forcing pedestrians into the moment every time they cross. Designed with human nature in mind, anyone can change it into any layout, any time, actively helping to keep others safe.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again