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The Conscious Crossing

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2017

The more often pedestrians use the same rail crossing, the more likely they are to become complacent and walk onto the tracks without checking, particularly at crossings where expensive warning systems can’t be installed. The Conscious Crossing interrupts this over-familiarity by continually changing the crossing environment. The cost-effective set of gates can be reconfigured an infinite number of times, forcing pedestrians into the moment every time they cross. Designed with human nature in mind, anyone can change it into any layout, any time, actively helping to keep others safe.

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