Arte is Europe’s leading culture channel, broadcasting a diverse range of content. Inspired by the observation that Arte ‘brings Europe’s culture to one place’, we developed the brand idea: Arte – Europe’s culture magnet. The Arte logo takes the lead role as the magnet. The theme is brought to life in a number of different ways, from the literal to metaphorical. Throughout all executions; brand idents, programme idents, stings and OSP & Promos – the Arte magnet consistently pulls various subject matter towards it in unexpected ways.
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