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Life is a Matter of Black and White

Award: Graphite Pencil

Graphite Pencil / Branding / Branding Schemes/Large Organisation / 2017

We created a mark to capture the fearless DNA of Juventus in a shorthand icon that holds the visual heritage of the club while pushing towards modernity and potential to embrace wider entertainment categories. It represents the very essence of Juventus: the stripes of the football jersey, the Scudetto shield and the iconic J initial. This lead us to create a flexible and unmistakable system combining a bespoke display typeface (Juventus Fans), a strong grid system and a bold photographic style.

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