• Loading…

Life is a Matter of Black and White

Award: Graphite Pencil

Graphite Pencil / Branding / Branding Schemes/Large Organisation / 2017

We created a mark to capture the fearless DNA of Juventus in a shorthand icon that holds the visual heritage of the club while pushing towards modernity and potential to embrace wider entertainment categories. It represents the very essence of Juventus: the stripes of the football jersey, the Scudetto shield and the iconic J initial. This lead us to create a flexible and unmistakable system combining a bespoke display typeface (Juventus Fans), a strong grid system and a bold photographic style.

  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White
  • Life is a Matter of Black and White

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again