Streamtime is a project management tool with a 14 year history of success in the creative industry. The product was going through a major overhaul – rebuilding from scratch with today's user needs at the core of the redesign. Workflow and time management are now simpler and more intuitive. To-do lists have replaced timesheets, recording time as tasks are completed. The new identity builds on the new foundation of the product, the to-do list, and uses the colour blocks to create a series of visual and verbal stories relating to the product benefits.
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