• Loading…

Enter Sandbox

Award: Yellow Pencil

Yellow Pencil / Branded Content & Entertainment / Immersive / 2017

Enter Sandbox is an in-store installation that lets people test-drive the new Audi Q5 in VR on a self-made track made out of sand. We invited people to enter a purpose-built sandbox to create their own driving environment by moving sand to form lanes, jumps and mud pools. The physical sandbox is turned into a virtual playground using a depth-sensing camera that renders peoples’ creation into a 3D environment.People could then step into an Audi Q5 driving simulator with an Oculus Rift headset to drive around their own sandbox in a real-time VR experience.

  • Enter Sandbox
  • Enter Sandbox
  • Enter Sandbox
  • None

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again