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Serena Williams' Match Point | Gatorade

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Digital Marketing / 2017

Serena Williams is the world's greatest female athlete. Gatorade looked to celebrate her career, but
were aware of the target teen audience's notoriously short attention spans. So it created a 22-level video game embedded within a Snapchat advert. It takes users through William's entire career and challenges them to win each of her 22 Grand Slams - faithfully recreated down to her outfits and hairstyles of the time.

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