• Loading…

Samsung Hearing Hands

Award: Graphite Pencil

Graphite Pencil / PR / Creative B2C Campaign - Low Budget - Under 60k / 2016

Our objective was mainly to change people’s mind that say; “Samsung is a quality brand but it’s away from society. Samsung just sells products”. We want them to say, “Samsung cares about all people and create solutions.”
We wanted people to build empathy for the deaf people and show the true difference that removing an obstacle from a their life makes. By doing that, we wanted to lead by example and ignite a change in the attitudes and behaviors towards the disabled people.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again