Our objective was mainly to change people’s mind that say; “Samsung is a quality brand but it’s away from society. Samsung just sells products”. We want them to say, “Samsung cares about all people and create solutions.”
We wanted people to build empathy for the deaf people and show the true difference that removing an obstacle from a their life makes. By doing that, we wanted to lead by example and ignite a change in the attitudes and behaviors towards the disabled people.
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