• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Living Memories

Award: Wood Pencil

Wood Pencil / PR / Social Responsibility / 2016

Five lives are lost on New Zealand roads every week. The families of these people don’t just lose a loved one; they lose a lifetime of potential.

In order to get drivers to consider the ongoing cost of one bad decision behind the wheel, we brought this statistic to life in a uniquely emotive way.

Using the science of age progression, combined with the artistry of Weta Digital, we created five photorealistic CGI portraits of five road victims, as they would look if they were still alive today.

  • Living Memories
  • Living Memories
  • Living Memories
  • Living Memories
  • Living Memories

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again