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Living Memories

Award: Wood Pencil

Wood Pencil / PR / Social Responsibility / 2016

Five lives are lost on New Zealand roads every week. The families of these people don’t just lose a loved one; they lose a lifetime of potential.

In order to get drivers to consider the ongoing cost of one bad decision behind the wheel, we brought this statistic to life in a uniquely emotive way.

Using the science of age progression, combined with the artistry of Weta Digital, we created five photorealistic CGI portraits of five road victims, as they would look if they were still alive today.

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