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THE HIV+ ISSUE

Award: Wood Pencil

Wood Pencil / PR / Creative Use of Media / 2016

Coinciding with Life Ball in Vienna, Vangardist Magazine released a special edition of their publication to fight the stigma surrounding HIV. The editors wanted to make a direct statement and place the issue in the reader's hands.

Every line, word and picture of the edition is printed with the cause of the stigma itself—HIV+ blood, taken from 3 donors with a different background, whose stories are told online and in the magazine.

By further putting the issue into a sealed wrapper, people were confronted with an additional dilemma—break the seal and break the stigma, or ignore the issue.

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