• D&AD Festival 2019
    21-23 May, London
  • 21-23 May, London
Get Passes
  • Loading…


Award: Wood Pencil

Wood Pencil / PR / Creative Use of Media / 2016

Coinciding with Life Ball in Vienna, Vangardist Magazine released a special edition of their publication to fight the stigma surrounding HIV. The editors wanted to make a direct statement and place the issue in the reader's hands.

Every line, word and picture of the edition is printed with the cause of the stigma itself—HIV+ blood, taken from 3 donors with a different background, whose stories are told online and in the magazine.

By further putting the issue into a sealed wrapper, people were confronted with an additional dilemma—break the seal and break the stigma, or ignore the issue.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again