Bennison, a maker of high-end children’s sleepwear, donates and delivers pajamas with each sale to some of the poorest areas in the world.
But their mission isn’t just to keep babies warm, it’s to keep them clean, too.
That’s why we created the ‘Baby Care Wear’ package. Each donated pajama is wrapped in a package made entirely of water-soluble, non-toxic, biodegradable soap paper. Even the ink washes away since it’s the same kind hospitals use for baby footprints.
All it takes is a bucket, water and a small piece of the package to clean the pajamas and keep children warm and healthy.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.