• Loading…

The Oreo Eclipse

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Outdoor Advertising/Tactical / 2016

Suspecting that the British weather would spoil the biggest solar eclipse for over a decade, we created our own Oreo Eclipse to guarantee every Brit could enjoy it

Astronomical data enabled us to create real-time outdoor that mirrored the exact timings and trajectory of the eclipse happening in the sky above

And to ensure the Oreo Eclipse was talked about long after mother nature’s had finished, we captured the eclipse’s full cycle on every site in time-lapse and distributed each as a 10 sec film on social media within an hour of the eclipse’s completion

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again