The Oreo Eclipse
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Outdoor Advertising/Tactical / 2016
Suspecting that the British weather would spoil the biggest solar eclipse for over a decade, we created our own Oreo Eclipse to guarantee every Brit could enjoy it
Astronomical data enabled us to create real-time outdoor that mirrored the exact timings and trajectory of the eclipse happening in the sky above
And to ensure the Oreo Eclipse was talked about long after mother nature’s had finished, we captured the eclipse’s full cycle on every site in time-lapse and distributed each as a 10 sec film on social media within an hour of the eclipse’s completion
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