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Pedigree Found

Award: Wood Pencil

Wood Pencil / Media / Use of Mobile / 2016

When you lose your dog every second counts. What if there was a way to activate an army of scouts in the exact area your dog was last seen, with just the push of a button? That’s PEDIGREE Found – if your dog goes missing you just press the LOST button. This creates lost dog alert mobile ads geo-targeted to a pinpoint radius of 2.5 kilometers of your location & personalised with your dogs information.

To create Found, we invented a revolutionary new system to push out dynamic, location specific display media in a matter of seconds. So now, thanks to FOUND, your dog won’t stay lost for long.

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