• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Advice Wipes

Award: Wood Pencil

Wood Pencil / Integrated & Innovative Media / Earned Media - Small Business (under 50 employees) / 2016

To launch Tommee Tippee a UK baby brand relatively unknown in the US category, we had to give American millennial moms something to talk about. You know all that useless advice new parents are bombarded with every day? We collected all of it. 16,000 baby books. 11,000 magazines. Mulched it, pulped it, and transformed it into real, fully functional baby wipes - each wipe unique in its ingredients with images and advice moms can see as they use those opinions to wipe their babies.

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