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Canon Gig App

Award: Wood Pencil

Wood Pencil / Digital Marketing / Innovative Use of Technology / 2016

Smartphones are useless at concerts. The lens is too wide you can’t zoom and the stage becomes a messy blur of light. The Canon Gig App is an app that connects your smartphone to a Canon DLSR camera from where you can take perfectly lit high-res photos.

In Canon’s pursuit to take on the competition from mobile photography we want to place Canon in situations where we can demonstrate the advantages of high quality photography through visual and emotional experiences.

The Canon Gig App is a product demonstration that puts the high-quality DSLR experience right in the hands of every user.

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