In anticipation for the Super Rugby 15 season, Whybin\TBWA Auckland had to show fans that the New Zealand Herald is the preeminent voice for all things rugby. By reading the Herald, fans get access to an analytics tool called OPTA that, until recently, was only accessible to Super Rugby coaches. This gives them unmatched insights into the game. Using colours and typography, Whybin\TBWA created press and poster ads that contrast the laconic observations of the average rugby fan with the analysis available to a Herald reader.
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