• Loading…

Talk Rugby Like a Pro

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Design / 2015

In anticipation for the Super Rugby 15 season, Whybin\TBWA Auckland had to show fans that the New Zealand Herald is the preeminent voice for all things rugby. By reading the Herald, fans get access to an analytics tool called OPTA that, until recently, was only accessible to Super Rugby coaches. This gives them unmatched insights into the game. Using colours and typography, Whybin\TBWA created press and poster ads that contrast the laconic observations of the average rugby fan with the analysis available to a Herald reader.

  • Talk Rugby Like a Pro
  • Talk Rugby Like a Pro
  • Talk Rugby Like a Pro

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again